treocentral.com >>
Stories >>
Business
Trend: U.S. Mobile Users Spend $60 On Extras
 According to a new study by ABI Research, the typical U.S. mobile phone user spends about $60 on accessories over the life of the handset, with phone chargers, protective cases, batteries and memory cards being the most commonly purchased items.
[With the new hands-free laws kicking in, that number will surely go up.]
The ABI survey, conducted in July 2009, asked 1000 adult consumers which of the many available accessories they acquired at the time the handset was purchased, and where they sourced the accessories they bought later.
Also, related market size research reveals that the global wireless handset accessories market is worth about $63 billion in 2009
Other findings included:
People under 40 were more likely to buy batteries, data connection cables and protective cases at the time of the phone's purchase, suggesting that the demographic owns a more expensive, media-focused handset or smartphone.
Across the board about half of all accessories were bought in retail stores operated by the major mobile service providers, with major retail stores (i.e. Best Buy) generally running second. Online sales were surprisingly low for some kinds of accessories.
Does this mesh with your experience?
The survey's results are summarized in a Research Brief, "Mobile Device Accessories: US Consumer Purchasing Trends and Channel Analysis” which concentrates on 16 key accessory segments and eight acquisition channels to identify the accessories US consumers are buying, where they are buying, and when.
###
|
