In today's economy, finding new ways to get the most bang for your buck has practically become a new sport. So why not leverage your Centro/Treo or other text messaging enabled mobile phone to get alerts for items going on sale?

Last week Amazon launched a new service that will alert consumers by text message about low-priced items of the day. The mobile promotion, available at www.amazon.com/gp/anywhere/sms/goldbox for full details.

Amazon isn't the only retailer trying to help people shop smarter. Wal-Mart has also announced a mobile messaging service called, "Walmart Holiday Mobile Alerts," where you can sign up to receive up to three alerts per week. For example, on Saturday, I was notified on my Centro that Wal-Mart was selling fresh turkey for $1.18 per pound. I was also given a link where I could view other specials in the categories of Electronics, Apparel, Home, Entertaining and Rollbacks.

Looks like direct marketing has kicked it up a notch this holiday season.

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