Today, South by Southwest (SXSW), the legendary film, music and interactive festival, will kick off -- attracting approximately 11,000 registrants to Austin, Texas. This year attendees will have the opportunity to tap into some mobile assistance as they try to maneuver around this expansive three-ring circus of events.

SXSW has teamed up with The Social Collective to provide anywhere/anytime access to all the official films, music showcases, parties, interactive panels and other events via a site accessible from mobile web browsers: http://my.SXSW.com.

Per the press announcement issued last week:

"The launch of my.SXSW's mobile experience will make finding contacts, finding great events, and finding the locations of the different venues dead-simple, quick and portable. With The Social Collective's modular design, enabling the mobile version of the hosted software was easy and painless. The resulting mobile web application carries the SXSW trademark and brand, just like the rest of the integrated social networking, messaging and scheduling features of my.SXSW."

my.SXSW can support personal schedule export into Microsoft Outlook, which can be synchronized with smartphones such as Treos and Blackberrys. Also, registrants can use my.SXSW to sign up for SXSW Alerts, which provide real-time schedule updates via SMS.

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