Now in its seventh year, the semi-annual study provides a detailed report card on how well wireless carriers service their customers via three point-of-contact methods:
-- telephone calls with a customer service representative (CSR) and/or automated response system (ARS)
-- visits to a retail wireless store
-- on the Web
Within each contact method, the study measures satisfaction and processing issues such as problem-resolution efficiency and hold-time duration.
One of the findings was that the major wireless network providers have made significant progress in terms of serving customer needs. In fact, overall wireless customer care performance has improved considerably as customers report shorter hold times and improved rates of problem resolution on the first contact, compared with six months ago.
Has that been your experience?
Some of the other study highlights include:
-- Verizon Wireless performs well with regard to identifying customer problems quickly and resolving them efficiently with service representatives.
-- Fifteen percent of contacts result from calls or text messages originated by the wireless carrier. Those customers who contact their carrier after receiving these communications are more satisfied (744, on average), than customers who do not receive proactive contact from their carrier (730).
-- Sprint gets "most improved" **
** Not in the report, per se. Read on...
If you look at the chart, you'll see that again, Sprint is bringing up the rear.
Even a post by Larry Dignan of ZDNet states "Verizon, T-Mobile lead in wireless customer service; AT&T, Sprint below average."
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Read Merciful by Casey Adolfsson