Slated to be introduced at this week's CTIA wireless-industry conference in San Francisco, MobiTV's new service will let a football fan watch a game on a smart phone, pause it, then resume viewing from the big screen at home.
"The idea is to deliver the same television service to TV sets, mobile devices, home computers and even the office - something that Intel Corp., Cisco Systems Inc. and Google Inc. also have talked about. MobiTV is betting that its experience in bringing live programming to AT&T Inc., Verizon Wireless and Sprint Nextel Corp. customers gives it an advantage over larger competitors that have yet to crack the mobile-TV market."
One of the things that has made MobiTV's programming unique is that it can be delivered as it happens. According to the Bloomberg story, in a single week in September, the company showed more than 59 live sporting events, ranging from the National Football League to NASCAR racing, accounting for 170 hours of total programming. The company also showed all of the World Cup games this year.
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