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Price Grabber Black Friday Survey

Tue Nov 16, 2010 - 12:43 PM EST - By Annie Latham

According to the results of PriceGrabber's Black Friday Shopping survey, holiday shoppers perceive that retailers offer their best deals during Thanksgiving weekend (Black Friday, Nov. 26, through Cyber Monday, Nov. 29). Survey data also indicated that deals are the biggest motivator for consumers when it comes to Black Friday shopping and that mobile shopping will be a popular shopping method for many consumers on Black Friday.

This year consumers will find new ways to shop other than the traditional trip to brick-and-mortar stores or going online from their computers.

>> Survey data reveals that 36 percent of consumers plan to use their mobile phones for shopping-related activities this holiday season.

>> Of this 36 percent, 32 percent plan to shop from their mobile phones on Black Friday.

>> Sixteen percent plan to shop from their mobile phones on Cyber Monday, and 10 percent will shop from their mobiles on Thanksgiving Day.

"Mobile phones will play a vital role in Black Friday shopping this year. We expect to see consumers comparing prices, searching for coupons and making purchases from their mobile phones while shopping from their homes and in brick-and-mortar stores on Black Friday," stated Laura Conrad, president of PriceGrabber. "We also expect to see shoppers arm themselves for Black Friday shopping with comparison shopping applications, like the PriceGrabber apps for the iPhone, iPad, and Android. The most successful Black Friday retailers will be those that demonstrate the most value to consumers, not just in their own store but when compared with other brick-and-mortar and online retailers."

PriceGrabber, a part of Experian, conducted the survey between Sept. 14, 2010, and Oct. 6, 2010. The survey data consists input from 1,839 U.S. online consumers.

Will you be using your mobile phone to facilitate your shopping this holiday season?


Source: PriceGrabber

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