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Making HP Cool?

Sun Jan 30, 2011 - 9:11 PM EST - By Annie Latham

Last week at the World Economic Forum in Davos, HP's new chief, Leo Apotheker gave an exclusive interview to the BBC.

He talked about "new products and new vision" with eyes towards the "big product announcement" slated for 9 February: mobile devices, and hints of phones and tablet computers.

He communicated the product line will get a new name and come under the HP brand. The story noted "the days of Palm and Palm Pre seem to be numbered."

One of the most notable quotes had to do with making HP cool. He said he wants HP to ship products that deliver a unique experience, that are well designed and intuitive to use.

"I hope one day people will say 'this is as cool as HP', not 'as cool as Apple'," says Mr Apotheker.

HP as the new standard of "cool." Now there's a ponderable...


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