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Trend: From e-Commerce to m-Commerce

Tue Feb 1, 2011 - 10:27 PM EST - By Annie Latham

According to research from Yahoo! and Nielsen
, those folks in the U.S. who are using the Web from their mobile device expect shopping-related activities via their mobile to pick up and, in many circumstances, be more popular on mobile than they currently are on PCs.

Some notable findings:

>> Dining-related activities are expected to become more popular on the m-commerce channel. Already, mobile internet users conducting dining research and shopping activities most often use mobile location-based services when doing so, taking advantage of the GPS on mobile devices to find a place to eat while they are out and about.

>> Travel-related activities may occur more on mobile devices than PCs, indicating users are now thinking beyond the research and purchase phase to their need to stay connected and informed while their trip is under way.


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