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Why Limit Yourself?
Wed Mar 16, 2011 - 9:44 PM EDT - By Annie Latham



Over the weekend, a new ad broke featuring Sprint CEO, Dan Hesse. Building on previous successful campaigns featuring Hesse, this TV spot reinforces simplicity, value and Sprint's commitment to the customer experience.

But the notable part is Hesse's reference to the dictionary:

He says: "The other day, I looked up the word unlimited in the dictionary. Nowhere in the definition did I see words like metering, overage, or throttling, which is code for slowing you down. Only Sprint gives you true unlimited calling, texting, surfing, TV and navigation on all phones."

Yeah, straight to the point.

The press release Sprint put out announcing the ad included this handy chart along with a plug for Sprint's Simply Everything Plan.


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