Here's something interesting from the UK. A the beginning of May, mobile provider Vodaphone deployed a new fleet of branded taxis which for the first time allow passengers to recharge their phones on the move. Vodafone customers will also be able to pay for their journeys with their phones at no extra charge--making those last minute stop-offs at the cash point a thing of the past.
This has been described as one of the biggest 'wrapping' advertising campaigns ever seen in the London. Their bold and colorful Union Jack design, made up of over 2000 London street names, will make them an eye-catching addition to the city as well as easy to spot for anyone who needs to charge up their phone.
The week after the taxis hit the street, Vodaphone rolled out fleet of Vodafone-branded Heathrow Express trains.
According to their announcement, these activities are all part of Vodafone's commitment to keeping London calling. In the past few months the mobile phone company has improved the performance of well over 500 of its sites across the city and will continue to invest heavily to ensure it has the best network in the capital. Every month, Vodafone customers in London make more than 160 million calls, send over 155 million texts and download the equivalent of 16 billion emails.
Comment: AT&T could learn something from this campaign if and when they improve coverage in major cities like San Francisco.
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Read Merciful by Casey Adolfsson