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Trends: Travel Survey Result...

Sun Jun 12, 2011 - 12:57 PM EDT - By Annie Latham

Last week, TripAdvisor announced the results of its mobile device travel survey of more than 1,000 U.S. respondents with mobile devices. These may be of interest since the summer travel season is upon us.

Key findings include:

>> 38% have used their mobile devices to plan a trip.

>> 60% of respondents said they have downloaded travel apps on their mobile devices.

>> While the main reason to bring a mobile phone on trips remains making calls, according to 47%, 19% cited communicating online through services like chat and email as the most important function.

>> 38% said they often use their mobile devices for tasks other than calls when traveling, and 28% said they always do.

>> 38% post status updates to social networking sites to keep friends updated on their travels.

Apparently, the greatest frustration with mobile devices when traveling, not surprisingly, is sporadic connectivity, according to 35%, while 25% identified small screens as their biggest mobile device gripe.

Other than calls and sending text messages, the top activities travelers use their mobile devices for when traveling include:

65% taking/sharing photos
54% surfing online
52% navigation
48% staying on top of the news
36% games

When asked what parts of the travel planning process they conduct on their mobile:

52% researched restaurants
46% read about destinations
45% read traveler reviews
42% booked or researched accommodations
34% booked or researched flights

BTW... TripAdvisor recently launched a new "My Saves" feature for its mobile websites and apps that allows travelers to save hotel, restaurant, and attraction pages so they can easily find them again for future reference. TripAdvisor has free mobile apps available for the iPhone, Android, Windows Phone 7, Nokia, and Palm smartphones, the iPad, and a mobile website available for all major mobile devices.


Source: TripAdvisor

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