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Five new Palm retail stores
Mon Nov 7, 2005 - 11:35 AM EST - By James Hromadka

Just in time for the holidays

Palm has announced five new retail stores in California. These new stores are part of Palm's 3-year-old strategy to reach new and existing customers where they spend time -- in airports and malls. It also allows Palm to own the customer experience, a strategy that has worked for other consumer tech companies.

Here are the new locations:
  • The Palm Retail Store at Valley Fair Westfield Shopping Town (San Jose), a new inline store that opens today, replacing the original kiosk location
  • The Palm Retail Store at San Francisco International Airport, Terminal 1, which opened Oct. 24
  • The Palm Retail Store at San Francisco International Airport, Terminal 3, which opened Nov. 5
  • The Palm Retail Store at Palm's company headquarters in Sunnyvale, which opened Nov. 2
  • The Palm Retail Store at the Grove Shopping Center (Los Angeles), an entertainment and shopping destination, which opens on Nov. 14

    According to Palm, its retail stores have been performing well. 43 percent of its retail customers are new to handheld computing, and 56 percent of new users are purchasing Treo smartphones.


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