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Fri Aug 8, 2008 - 9:36 AM EDT - By Mike Guccione | |
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After Sprint purchased its $35 Billion baggage (most of you know it as Nextel,) it has been a perennial battle to maintain profitability, and last quarter has proven to be no different. Even with the huge success of their roll out of the much-anticipated iPhone-killer Instinct, it will take a larger chunk of revenue to stop the bleeding of users and money seemingly headed for the door. Sprint recorded a $344 million loss in the second quarter while losing 776,000 post-paid subscribers - not really the direction that you want to head in this highly competitive market.
Perhaps Sprint should have rethought pulling its beloved SERO plans (now known as EPRP.) We may still see an implantation of lower 'non-everything' plans' if this continues (here's hoping at least.)
Sprint plans to merge with Clearwire in their deployment of 4G WiMAX networks, but will this even be enough? Another merger? This could become an issue of putting a bandage on a bandage, but for Sprint's sake (not to mention their subscribers,) let's hope that the number 3 carrier can start to live up to its name, instead of moving backwards (or falling flat on their face.)
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