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Palm Hosts Special Screenings of "27 Dresses," Starring Katherine Heigl

Mon Jan 7, 2008 - 11:26 AM EST - By Jennifer Chappell


I just read over at Reuters that The Princess Project, a nationally recognized organization based in the San Francisco Bay Area that provides prom dresses to girls who could not otherwise afford them, to host eight special screenings of the upcoming 20th Century Fox romantic comedy "27 Dresses," starring Katherine Heigl. The first 27 people to arrive to each screening with a dress donation for The Princess Project will win a brand-new Palm(R) Centro(TM) smartphone from Sprint. Tickets to the charity screenings are available at participating Palm and Sprint Stores. The screenings will take place on Thursday, Jan. 10, in Los Angeles, New York, Chicago, Boston, Atlanta, Dallas, Washington D.C. and San Francisco.

According to the article, Katherine Heigl kicked off the initiative by donating a dress she wore in the film to The Princess Project. The Princess Project is an organization that helps high school girls feel special on a night that holds great importance to them by providing free prom dresses and accessories to those who cannot otherwise afford them.

From the Reuters article:

"Being that Palm is headquartered in Sunnyvale, Calif., we felt it befitting to team up with an organization that gives back to girls in the Bay Area," said Stephanie Richardson, product marketing manager at Palm. "Everyone wins in this situation. Those giving away a dress they no longer need can get a modern, stylish new smartphone that feels comfortable in the hand, pocket or evening purse, and Bay Area high school girls who may have otherwise skipped their prom get a fabulous new dress and get to feel like a princess for an evening."

You can read the full article here. The Palm Treo 755p from Sprint makes a cameo appearance in the film. "27 Dresses" premieres on Friday, Jan. 18, only in theaters.

Palm is also having a contest, Most Outrageous Bridesmaid Dress Photo Contest.

We feel your pain, and so does Katherine Heigl, who stars as Jane in the new movie 27 Dresses… you should see the dresses she has to wear! To thank you for your dedicated service as a bridesmaid, we are offering you the opportunity to post pictures of your worst bridesmaid dress and possibly win a trip to Los Angeles with three of your friends and a Palm® smartphone for yourself! Come on, you deserve it!
Hurry now to submit a photo of your most outrageous bridesmaid dress! We're only accepting photos until January 15 so hurry and sift through all those old wedding pictures to find the best ones!

Really nice of Palm to participate in The Princess Project and to give away some Centros. I'd like to see "27 Dresses" and I can't wait to see the Treo 755p show up in the movie.

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