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Euro Sports Fans Are Top Mobile TV Consumers

Mon Jun 9, 2008 - 10:11 AM EDT - By Jay Gross

A new study released by the European Interactive Advertising Association has identified the most likely customer for mobile video: sports fans. Guess those soccer games are just too tempting.

The EIAA said the study found that among people who watched mobile video, sports enthusiasts outnumbered average mobile users two-fold (12 percent vs. six percent). The study also found that 93 per cent of people who access sports sites own a mobile/PDA/Blackberry and are twice as likely as the average European mobile/PDA/Blackberry user to watch video/film clips on their mobile.

The study's interviews, more than 1,000, were conducted in September 2007, and reported this week in the London phone industry publication Cellular-News.

According to the report, 36 percent of European internet users visit sports websites, spending over 13 hours online each week, a 27-percent increase since 2004. Moreover, mobile TV watching among sports fans has grown by 144 percent since 2006.

Just wait till the Olympic Games get cranked up. Then we'll really see some mobile TV watching!

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