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Reevoo.com Survey Reveals Best and Worst Mobile Phone Features

Thu Sep 18, 2008 - 9:29 AM EDT - By Neal Martin


Hey – what do you like the most and the least about your mobile phone? The look, the features, battery life or simply the fact you can play your favorite tunes while on the go? Ever wonder how other mobile phone users feel about their phones?

A UK-based site, Reevoo.com, which reviews thousands of products – from televisions, camcorders, vacuum cleaners to your trusty mobile phone recently asked 31,000 actual mobile phone purchasers/users to pinpoint what they liked the most and the least about their new mobile phones, post purchase.

According to the survey, style conscious consumers put the mobile's look, compactness and multimedia ability at the top while the all-essential battery life still comes top of the complaints list. Yeah, who doesn't prefer better battery life? Nobody wants to have to swap out for a fresh battery all the time.

Chris Winstanley, spokesman for Reevoo.com, stated:

"It was surprising that the most popular responses had nothing to do with a phone's features, but more on the look and size. We are seeing eye-catching phones such as the LG Chocolate and designer handsets from the likes of Prada and Ted Baker serving this market. But slim and sexy handsets with all the trimmings come with a few sacrifices, because they don't have the battery life of larger models and their small size tends to make them harder to use."

Chris Winstanley added that consumers are spoiled for choice when purchasing a mobile phone and their expectations are growing. With the tight economy most consumers want to feel confident that they are spending money wisely. He also said that most people rely on recommendations when buying a new mobile phone because it's difficult to have confidence without testing it out themselves or talking to people who actually own them. And this is where genuine reviews can really help a consumer have more confidence prior to making a purchase.

Now, I suppose I have mixed feeling about my Palm Centro. I bought it for the Palm name as well as for the features I had read so much about. While looks are way up on my list of essential features, the phone’s capabilities rank a little higher, I suppose. After using my Centro for only a few days, I decided battery life would have to sit atop of my essential features list, though. The poor battery life would be my least liked feature of the Centro. That’s why I researched and bought my Palm 1850 mAh Extended Battery w/ Door for Centro. My finding are that the 1850 mAh battery roughly doubles your battery life, which is easily tops on my list.

Want to read more about the full findings and see the breakdown of the top 5 loves and loathes? Check it out at Reevoo's blog post on mobile phones.

Reevoo is using these results to work with a number of major manufacturers to help R&D departments to develop future products saying, "Our goal is to help insert confidence in the product lifecycle. By surveying genuine reviewers, we are able to identify where next generation products can be improved," according to Winstanley.

Reevoo has ratings and reviews for over 380 mobile phones, with images, specs and a price comparison to help you, the shopper, decide what's right for YOU.

You can read Reevoo.com's press release here.

I'd say that Reevoo could learn a lot from just reading through our TreoCentral forums. Our forum members are always telling what they want in a smartphone. There are plenty of threads in the forums detailing likes and dislikes.

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