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The Palm Treo on the Big Screen With Russell Crowe

Tue Nov 14, 2006 - 1:47 PM EST - By Jennifer Chappell


The Palm Treo has been getting some great roles in movies and television recently. The Treo seems to be a favorite among smartphones when it comes to a cool device being used by actors as Annie mentions in her latest Talkn' Treo column.

The Palm Treo smartphone was chosen to star along with actor Russell Crowe in the Twentieth Century Fox movie "A Good Year". Ridley Scott, a top director known for his work in "Alien" and "Blade Runner", chose The Palm Treo smartphone over a separate cell phone, laptop and digital camera because of its signaure ring tone, unique messaging and mulimedia capabilities.

In the movie, London-based investment expert Max Skinner (Crowe) moves to Provence to sell a small vineyard he has inherited from his late uncle. Max reluctantly settles into what ultimately becomes an intoxicating new chapter in his life, as he comes to realize that life is meant to be savored.

"The Palm Treo smartphone was chosen for its good looks and more. It brings deep communications capabilities, a passion for multimedia and a wide range of applications that would allow 'Max' to do everything from manage his business to choose a great wine," said John Hartnett, senior vice president, global markets, Palm, Inc. "We're delighted to see a director of Ridley Scott's caliber recognize the Treo smartphone for its talents as a multifaceted technology star."

The Treo smartphone has been busy this year on the small screen as well, having made television appearances this season on "Studio 60," "Law & Order: SVU," "How I Met Your Mother," "CSI: NY," "ER," "CSI: Miami," "The Nine," "Ugly Betty," and "Boston Legal," among others. Because the range of roles the Treo smartphone can play is so broad and deep, Treo's "agent" Palm does not need to pay for these supporting roles. Rather, Treo's commitment to the craft of acting and myriad capabilities relevant on just about any set has earned it organic, integrated roles that add to the characters' lives it supports.

I've enjoyed seeing the Palm Treo pop up in some of my favorite tv shows and movies. I saw the Treo in just about all of the tv shows listed above. I also saw Jack Bauer use a Treo in "24" a few times, and there was a Treo in the movie "Inside Man". Think of all the different phones that could have been chosen for "A Good Year" as there are certainly many good ones available now. But the Palm Treo was chosen! It always gives me a feeling of great pride when I see the Treo on the big screen or the small screen. I always smile and pat my Treo 650 and say, "You look great behind the camera."

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