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Notable Trend... 70% say accessibility is important.


Mon Dec 7, 2009 - 1:44 PM EST - By Annie Latham

Late last week, Motorola announced the results of the 2009 Media Engagement Barometer which was commissioned by their Home & Networks Mobility business.
The purpose of the study was to explore how different generations engage through technology products and services with family, friends and colleagues. Interviewers questioned a survey sample of 1,000 Americans ranging from 16-64 years old.

>> First thing of note is that it revealed a shift in consumer influence that hasnât been widely recognized yet: Age no longer dictates a consumerâs willingness or ability to use media technology or services. In fact, all generations â Millennials (75 percent), Gen Xers (74 percent) and Boomers (66 percent) â recognize the role entertainment technologies play in helping them keep their lives in order, which helps explain why Millennials (80 percent), Gen Xers (78 percent) and Boomers (78 percent) are equally likely to desire to be constantly connected.

>> Connectivity seems to be more of a lifestyle issue. Being accessible at all times is seen as a necessity across generations (Millennials, 79 percent; Gen Xers, 64 percent; Boomers, 65 percent).

>> There is a two-way dialogue between consumers of all ages as they engage with technology products and share their experiences. The majority of Americans report influencing the decisions of their children (75 percent), friends (74 percent), colleagues (67 percent) and parents (58 percent).

In the video, you'll see a compelling argument for something most companies know already -- the user needs to be at the center of your efforts. Seems like HTC has embraced that thinking with their "You" campaign.

For sure, with its new products, Palm is taking a user centered approach. A big part of the Palm Pre and Pixi, running webOS, is the ease of communicating.

Watch the Motorola engagement barometer video here:

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