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Palm Parts with Ad Agency

Mon Apr 5, 2010 - 6:27 PM EDT - By Annie Latham

AdAge is reporting that Palm is severing ties with its advertising agency, Modernista, and is in the early stages of talks with other agencies for its future ad needs, according to executives familiar with the matter.

Modernista has handled advertising for Palm since the Pre launched last summer and the cheaper Pixi device later in the year. This news means the ads with the "creepy lady" as she has been called in tweets and in the blogosphere are history (no worries about a comeback).

AdAge mentioned Palm's marketing strategy will be more focused on point-of-sale than brand advertising.


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