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NY Real Estate Broker First to Market Penthouses with Mobile Tagging

Thu Jun 10, 2010 - 3:01 PM EDT - By Annie Latham

An announcement came out week from Prudential Douglas Elliman (4th largest U.S. real estate company) stating they are the first to market New York penthouses using ScanLife - a new smartphone application that includes scannable Quick-Response Bar Codes (QR Codes).

What's especially noteworthy is that ScanLife works on Palm legacy phones.

If you go to www.getscanlife.com, you see a list of compatible phones. It is compatible with major operating systems and 80% of new phones sold in the U.S. with a camera. In fact, the glaring omission is webOS.

With the ScanLife application you simply hold a camera phone over a 2D barcode to automatically link to a specific website, send a text message, dial a phone number and more. Plus. the ScanLife Code Management Platform makes it easy to create, manage and track 2D barcodes.

What Prudential Douglas Elliman did was incorporated QR Codes into a print ad featured in the current issue of Hamptons Magazine to support three penthouse listings. Potential buyers who have the ScanLife app loaded on their smartphone can click on the code to gain access to relevant content such as a property video on the company's website.

"My clients are time-starved; it's all about efficiency," said Toni Haber, executive vice president and broker with Prudential Douglas Elliman. "Mobile Tagging helps homebuyers quickly access the information they want and need at the touch of a button 24/7."

It's nice to know that Treos and Centros are not necessarily obsolete. Just make sure you have a good data plan because that's what you'll need to gain access to information from the website.


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