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Trend: Holiday Shopping - Nearly 28% Via Mobile
On Monday, IDC Retail Insights announced the results of a new survey revealing that mobile shopping "warriors" (hyper-connected individuals) and mobile shopping "warrior wannabies" (moderately connected individuals) will account for 28% or $127 billion of the $447 billion the National Retail Federation (NRF) predicts U.S. consumers will spend this holiday season.
Other key findings from the IDC Retail Insights survey include:
>> More than one third of smartphone-carrying consumers (representing 24% of all U.S. consumers) are ready to use their mobile devices in ways that transform how they shop everywhere and, in particular, how they shop in retail stores.
>> New behaviors facilitated by mobility, all of which can take place in stores, include searching for price and product information, checking merchandise availability, and comparing prices at nearby stores, browsing product reviews, and purchasing goods.
The survey was designed to explore how consumers are becoming more comfortable with mobile commerce (m-commerce) and social media commerce (sm-commerce) and how that will impact the 2010 holiday shopping season.
The complete survey results will be available in December.
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Source: FierceMobileContent
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