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Study: Mobile Banking
According to a new report released by web researchers Change Sciences group, Mobile Web banking is no longer the poor sibling of downloadable mobile app.
The 70-page report looks at the current state of the art of mobile Web banking and placed Bank of America at the top of those evaluated. Also evaluated the sites of BB&T, Chase, ING Direct and PNC.
With all the focus on downloadable mobile apps, the mobile Web is often overlooked. Historically, the mobile Web has been a non-starter. Phone browsers were primitive, and data transfer speeds deplorable, according to Steve Ellis, Change Sciences Group partner.
Other notables:
> All of the evaluated sites fail to answer at least one question that users have.
> Three out of five sites have "major usability problems"
> Three out of five fail to detect the user's mobile browser and do an auto-redirect.
> Two of the five sites fail to support Windows Mobile in the same way they do WebKit-based browsers.
> Two of the five fail to support bill pay through mobile banking.
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Source:Marketing Daily
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