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AT&T Unveils Anti-Texting while Driving Campaign

Mon Dec 27, 2010 - 8:55 PM EST - By Annie Latham

"Where u at." Those three words made up the last text message Mariah West read before her car crashed into a bridge, ending her life.

On Monday, AT&T announced the release of a powerful new documentary (just under 11-minutes in length) featuring stories from individuals, including Mariah's parents, whose lives have been altered by texting while driving.

As part of AT&T's "It Can Wait" campaign, the company plans to distribute the video nationwide to schools, safety organizations, government agencies and more (like social networking channels).

Each of the eight individuals included in the full-length reel volunteered their stories to help AT&T educate wireless customers -- particularly youth -- on the risks of tapping away on their cell phones in the car.

The documentary is supported by CTIA - The Wireless Association, The National Safety Council (NSC), National Organizations for Youth Safety (NOYS) and Family, Career and Community Leaders of America (FCCLA).

AT&T is also offering an online resource center, that includes downloadable information about texting while driving such as a parent-teen pledge, a teen-teen pledge, a poster, a brochure, safety tips and more.


Source: Engadget (Joshua Topolsky)

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