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Best Buy Launches Movie Mode App just announced a special "Movie Mode" mobile app this week that was designed to "transform the way moviegoers engage and interact with the films they enjoy."
a free download , Best Buy Movie Mode comes to life via "The Minionator," created as part of an exclusive collaboration with Universal Pictures and tied to the July 9 release of its RealD 3-D CGI feature called "Despicable Me."
"The Minionator" is Movie Modeâs first film enhancing experience and offers fans a deeper connection to "Despicable Me" by translating what the filmâs mischievous little yellow characters (AKA the Minions) are saying. The app acts as a translator during the 3-D theatrical end credits for the special language of the Minions. The app will also translate the Minion language throughout the entire movie on Best Buyâs exclusive "Despicable Me" DVD which will be released later this year.
story in AdWeek , the app, created with Best Buy agency Crispin, Porter Bogusky, also locates theaters showing Despicable Me and Best Buy stores. It is designed to avoid interrupting theatergoers: When a phone is in "Movie Mode," it automatically dims the mobile screen, silences the ringer and discourages texting. The launch will receive marketing support on TV, online, in cinemas and in-store.
